you can refer to our privacy policy* for more details
you can refer to our privacy policy* for more details
5 pillars of care
Quality
Quality
Crafted to last through wear and play, each piece combines durability, comfort, and care for your child and the environment.
Strong stitching reinforces high-wear areas, while colourfast dyes keep colours vibrant wash after wash.
Fabrics are chosen to retain their softness over time, designed for long-lasting comfort. We design with the intention that every piece can be loved, worn, and passed on.
RESPONSIBILITY
Responsibility
We care for tomorrow’s world while dressing today’s children. The packaging is made from excess fabric, turning leftover cloth into
reusable bags that end the life of materials and limit the need for new resources. We take conscious steps to reduce our environmental impact, from sourcing thoughtfully to designing packaging with purpose.
The production process focuses on minimising excess production and avoiding unnecessary packaging, ensuring the approach and designs remain thoughtful.
Material
MATERIAL
We choose fabrics as gentle as a mother’s touch, suitable for sensitive skin and safe for the planet.
We choose fabrics as gentle as a mother’s touch, suitable for sensitive skin and safer for the planet.
pH balanced for delicate skin
finished with a pH aligned with skin’s natural level for comfort and reduced irritation.
dyed without harmful azo compounds
coloured with care, using dyes that avoid regulated azo compounds, making it
safer for sensitive skin.
finished without formaldehyde
made without added formaldehyde-based resins, for a softer and skin-friendly finish.
detailing
detailing
Every detail, from buttons to stitches to labels, is selected with care and placed with purpose. Secure closures and easy
fastening make dressing simple, while seams and trims are positioned to prevent discomfort and allow free movement.
Each piece is designed to be practical for daily wear and versatile to dress up for special moments.
CULTURE
CULTURE
Made by people who deeply understand what goes into creating for children, we put parents and children at the heart of everything
we do. The team is built on kindness and guided by values that shape how we collaborate. We value freedom of expression, uphold strong workplace ethics, ensuring our culture supports the quality and care we bring to each design. This shared mindset is reflected in every creation and in the trust we build with families.
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